Serious cool man wearing dark sunglasses in a leather jacket with style.

Forget Everything You Know About Buying Shades

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A new vision

Sunglasses have long been mistaken for basic accessories, simple tools for specific situations.

 No more.

It's time for the future of genius style.

Bringing you the future of style, Today.

Your shades are a statement of your personality, your attitude, your intent. Show people what you're made of with Genius.

Personality

Attitude

Intent

"When I’m styled by genius , I feel like a different person. I can be anybody."

be bold

be you

Become part of the future. Be Genius

Learn More

Featured

Genius Heavy Blend™ Crewneck Sweatshirt

Genius Heavy Blend™ Crewneck Sweatshirt

From $20
Genius Long Sleeve Tee

Genius Long Sleeve Tee

From $24
Genius Pom Pom Beanie

Genius Pom Pom Beanie

$15
Genius Tee

Genius Tee

From $15
Genius Unisex Trucker Hat

Genius Unisex Trucker Hat

$18
Genius Hoodie

Genius Hoodie

From $41.04
Genius Hoodie

Genius Hoodie

From $41.04
Genius Apparel - Men's T-Shirt (Regular Fit)

Genius Apparel - Men's T-Shirt (Regular Fit)

$20
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